Storytelling

for Human-centered Brands

Identity, Visual Identity, and Innovation 
For organizations building and reinvigorating brands that care about being uniquely meaningful to people by always adding value to the lives of their customers, allies, and workers.

say hello!

Meaningful Brands

Significant Brands, whether ubiquitous or relatively unknown, are wonderfully irreplaceable. They place their audience's purpose first and center, and genuinely care about the impact their passionate work has the those they serve, on their employees, allies. They exist for people.

The stories of those people help weave the stories of those brands, and together both brand and person are better for it.


"If your brand isn’t loved then it’s replaceable. Branding might enable you to be top of mind. Top of mind isn’t the same as close to heart."
— BERNADETTE JIWA

People first

Make people's lives better and impact (and profit) will follow.

Meaningful

Find what people desire, what they need. Solve a problem for them. Do it so well you make their lives so good, you become genuinely meaningful to them. It is the best business strategy, the best marketing strategy. All we have to do is listen and observe.

brand Identity

Your organization or project requires a clear direction for its marketing and development.

Brand Identity revolves around identifying the core tenants of your brand's personality and why it is meaningful.

This lays the groundwork and guidelines for your inner corporate culture, as well as your outward marketing, products and services, so that they remain consistent, innovative, and relevant.

VISUAL Brand Identity

The visual representation of your Brand Identity.

Any combination of logo, color, typographic, and layout system, photographic and illustrative elements and style.

If designed to work together, they define a Visual Brand Identity System, developed to be cohesive, be recognizable, memorable and meaningful.

Full applications include packaging, print, and web design, digital.

brand story & innovation

Your organization or project requires better marketing and innovation.

Brand Story revolves around developing a relevant, structured story for your brand to tell.

Innovation applies the former towards applications for marketing, products and services for your Brand Strategy.

Panela-brand panela

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Soca Coffee

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lili nieto

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